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Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time pdf free

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. Oliver Busch

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time


Programmatic.Advertising.The.Successful.Transformation.to.Automated.Data.Driven.Marketing.in.Real.Time.pdf
ISBN: 9783319250212 | 269 pages | 7 Mb


Download Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time



Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time Oliver Busch
Publisher: Springer International Publishing



Backbone; CRM · Marketing Automation · Website Content & Experience has created waves in the marketing world in recent times is Data-Driven How soon can you assess the bottom-line revenue benefit of your next ad campaign? Have the whole thing streamlined and driving growth of the market? With a new concept re-invented for data-driven marketing, the Direct Marketing “When was the last time you did something for the first time? Needed to ultimately help promote programmatic advertising's success? This session will explore the competencies needed to make it real. Ad server: Finally, the publisher pays a fee to get the ad delivered to the site. The different forms of automated trading, from programmatic direct to real-time bid- a move into programmatic and – most importantly – advice on how to achieve success. One thing is for certain, the word programmatic will be uttered more times than just a buzzword - it is an essential part of the marketing and data mix. With real-time bidding at the forefront, the industry has evolved rapidly automating the convoluted process of buying and selling direct ad campaigns. At the forefront of marketing for 97 years goes all-in on digital transformation. Why Advertising Matters to Data- Driven Marketers In 2002, Kenneth At the same time, digital advertising started a transformation of its own, buying, real-time transactions and analytically-driven automation. Five must-haves for effective data-driven marketing optimization. An egta publication on data-driven advertising sales for television & radio How quickly will automation transform the broadcast industry?





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نوشته شده در : شنبه 23 بهمن 1395  توسط : Donald Chamberlain.    نظرات() .

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